CALA News & Views | Issue 56 | Innovative Aging

JOURNEY RETHINK the SALES

By Michael Marlow

The process of choosing senior living is evolving rapidly as more adult children become actively involved in decision-making and the number of available options continues to grow. As consumer expectations shift, it's important for providers to consider how their sales approach can evolve as well. By adapting to these changing dynamics, communities can better connect with prospective residents and families while strengthening occupancy and growth.

MOVING B TO CREATE MEA TRUST AND IMP

CALA NEWS & VIEWS I ISSUE 56 | AUGUST 2026 28