CALA News & Views | Issue 55 | Elevating Engagement

The Path Forward for Engagement

l Gain direct access to talented individuals from numerous college programs l Increase your company’s visibility l Support the development of future leaders Contribute to the STUDENT SCHOLARSHIP FUND!

Taken together, these perspectives illustrate that there is no single formula for successful engagement in senior living; however, the most effective strategies share a common foundation of trust, empowerment, connection and investment in people. Whether through leadership presence, opportunities for growth, innovative recruiting or structural empowerment at the community level, each approach reinforces the same principle: engaged employees create stronger teams, better experiences for residents and families, and more resilient organizations. As workforce challenges continue to evolve, these examples offer a roadmap for cultivating cultures where employees do not simply work in senior living, they thrive in it. g

EMAIL DENISE@CAASSISTEDLIVING.ORG FOR MORE INFO

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Handshake Opens Doors to Hundreds of New Applicants Handshake is a national early-career recruiting platform used by colleges and universities to connect students and recent graduates with employers offering internships, part-time work and full-time opportunities. Since last year, CALA’s workforce team has used Handshake to expand members’ reach to potential new employees. Through the platform, 28 job opportunities across California were promoted to students at more than 2,000 colleges and universities. These postings generated 499 total applicants, with dining server roles attracting the most interest – including 121 applicants for a single part-time server position in the Sacramento region. The results highlight how Handshake can introduce students to entry-level roles and potential career pathways within senior living while helping members reach a broader pool of emerging talent.

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To learn more, email Dense Brandt at denise@caassistedliving.org.

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CALA NEWS & VIEWS I ISSUE 55 | APRIL 2026 22