CALA News & Views | Issue 54 | Impact

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As we reflect on 2025, one truth stands out above all others: we are stronger togethe r. What truly makes CALA special among associations is the people who make up our community: members who serve residents every day in Assisted Living, Memory Care and CCRCs; members who lead and support those teams; and associate members whose products, services and expertise strengthen our collective work. Together, this network of professionals forms the foundation of CALA’s success, advancing our shared mission to elevate the quality of life for those we serve. That same spirit of engagement drives CALA’s strategic plan – a roadmap built around advocacy, workforce development, education and member connection. The impact of this work is seen daily through our committees and volunteers, whose leadership, expertise and collaboration shape the future of senior living in California. From influencing legislation and expanding workforce pathways to delivering dynamic education and innovative resources, their contributions embody CALA’s purpose and vision. As we close our 30th anniversary year and look ahead, our shared commitment ensures CALA remains a strong, united voice for senior living – and a powerful reminder that we are, and always will be, stronger together. Stronger Together: Celebrating a Year of Impact

Strong Voices, Real Results: CALA Members Drive Advocacy Wins Advocacy in Action: Amplifying the Voice of Assisted Living Across California and Beyond Two Conferences, One Mission: Inspiring Leadership and Innovation Across California Shining Stars: Celebrating Our Southern California Award Recipients Growing the Next Generation: Building Career Pathways in Senior Living THIS ISSUE Celebrating Over 10 Years of Transforming Lives & Careers Through the CALA USC Graduate Degree Scholarship! Inspiring the Next Generation of Senior Living Professionals Pam Amundsen, Director of Meetings & Events pam@CAassistedliving.org Denise Brandt, Director of Workforce Development denise@CAassistedliving.org Selena Coppi Hornback, Senior Director of Public Policy selena@CAassistedliving.org Agnes de la Vega, Senior Workforce Development Specialist agnes@CAassistedliving.org Daniel Gonzalez, Advocacy Engagement Specialist daniel@CAassistedliving.org Heather Harrison, President & CEO heather@CAassistedliving.org Katherine McLoskey, Director of Operations katherine@CAassistedliving.org Danielle Parsons, Vice President of Government Affairs danielle@CAassistedliving.org Haty Pietrasz, Director of Creative Design haty@CAassistedliving.org Brandi Pittman, Administrative Specialist brandi@CAassistedliving.org Kevin Swartzendruber, Director of Marketing & Communications kevin@CAassistedliving.org Jan Trifiro, Vice President of Professional Development jan@CAassistedliving.org CALA Celebrates 2025 Workforce Champions Joining Together Cindi Alvidrez, Membership Manager cindi@CAassistedliving.org

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CALA STAFF

Heather Harrison President & CEO

455 Capitol Mall, Suite 222 Sacramento, CA 95814 Phone: (916) 448-1900 www.CAassistedliving.org

Copyright © 2025 California Assisted Living Association. All rights reserved. No part of this publication may be reproduced or transmitted in any form - print, electronic or otherwise - without written permission from CALA.