CALA News & Views | Issue 53 | CALA at 30
CALA AT 30
IN
THIS ISSUE
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CALA’s 30 Years
30 Years of Impact
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Driving Resident-Centered Regulations: When to Call 9-1-1 The Evolution of Caring for Assisted Living Residents with Dementia Shining Stars: Celebrating Our Northern California Award Recipients
For three decades, CALA has been more than an organization – it’s been a community. A community of leaders, innovators and advocates, all working together to elevate the lives of those we serve. Since 1995, CALA members have supported each other, shared ideas and advanced a model of care centered on dignity, choice and well-being. That spirit of collaboration is what built CALA – and what continues to power its momentum today. It has been my honor to be part of this journey for the past 24 years. I’ve witnessed firsthand the passion and perseverance of our members as they navigated challenges, embraced opportunities and redefined what’s possible in Assisted Living, Memory Care and Continuing Care Retirement Communities. From our earliest conferences to today’s dynamic advocacy and education programs, CALA’s story has always been shaped by its members – and your commitment to person centered care. As we celebrate 30 years, I’m inspired by the words our members used in our recent anniversary word cloud: community, compassion, purpose, innovation, impact. These aren’t just reflections of where we’ve been – they’re guideposts for where we’re going. I can’t wait to see how CALA members continue to grow, lead and deliver exceptional experiences for residents in the years ahead. Happy anniversary to this extraordinary community – and thank you for all you do!
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30 Years of Change in CCRCs
Progress with Purpose: Technology Advances in Assisted Living
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The Creative View
Looking Ahead: The Future of Assisted Living
Blueprints for What’s Next
CALA News & Views – Submission Policy At this time, CALA does not accept unsolicited articles or queries. Many of the articles we publish are written by our regular contributing writers. We appreciate the time and energy people put into making suggestions for our current and future issues. Our organization’s policy, however, prevents us from accepting for review any unsolicited submissions.
Cindi Alvidrez, Membership Manager cindi@CAassistedliving.org
Pam Amundsen, Director of Meetings & Events pam@CAassistedliving.org Denise Brandt, Director of Workforce Development denise@CAassistedliving.org Selena Coppi Hornback, Senior Director of Public Policy selena@CAassistedliving.org Agnes de la Vega, Senior Workforce Development Specialist agnes@CAassistedliving.org Daniel Gonzalez, Advocacy Engagement Specialist daniel@CAassistedliving.org Heather Harrison, President & CEO heather@CAassistedliving.org Katherine McLoskey, Director of Operations katherine@CAassistedliving.org Danielle Parsons, Vice President of Government Affairs danielle@CAassistedliving.org Haty Pietrasz, Director of Creative Design haty@CAassistedliving.org Brandi Pittman, Administrative Specialist brandi@CAassistedliving.org Kevin Swartzendruber, Director of Marketing & Communications kevin@CAassistedliving.org Jan Trifiro, Vice President of Professional Development jan@CAassistedliving.org
Heather Harrison, President & CEO
CALA STAFF
CALA Board of Directors
OFFICERS Board Chair David Eskenazy, CEO, Cogir Management USA, Inc. Vice Chair Danielle Morgan, CEO, Clearwater Living Treasurer Laura Fischer, President, Integral Senior Living
Secretary Courtney Siegel, President & CEO, Oakmont Management Group Past Chair Rick Jensen, President & CEO, Northstar Senior Living
DIRECTORS
Michel Augsburger, Chairman & CEO, Chancellor Health Care, Inc Mark Cimino , CEO & Co-Owner, CiminoCare Dave Coluzzi, President & CEO, Carlton Senior Living Tara Cope, Chief Legal and Administrative Officer, Vi Senior Living Denise Falco , Senior Vice President of North American Field Operations, Sunrise Senior Living Paula Hertel, Founder, Senior Living Consult Darolyn Jorgensen-Kares, Chief Operating Officer, Continuing Life, LLC Rodger Lederer, Senior Vice President, Marsh Senior Care Practice Ray Leisure, Division Vice President, West Division, Brookdale Senior Living Douglas Lessard, COO & Executive Vice President, Belmont Village Senior Living Tana McMillon , Regional Vice President of Operations, Silverado Memory Care Nancy Schier Anzelmo, Principal, Alzheimer’s Care Associates LLC Todd Shetter, Chief Operating Officer, ActivCare Living Jay Thomas , Assistant General Counsel, Operations, Atria Senior Living
455 Capitol Mall, Suite 222 Sacramento, CA 95814 Phone: (916) 448-1900 www.CAassistedliving.org
EX-OFFICIO DIRECTORS Josh Allen, Principal, Allen Flores Consulting Group Joel Goldman, Partner, Hanson Bridgett
Copyright © 2025 California Assisted Living Association. All rights reserved. No part of this publication may be reproduced or transmitted in any form - print, electronic or otherwise - without written permission from CALA.
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