CALA News & Views | Issue 52 | Workforce

Investment: ● Full Certificate Program: $2,250 ● Individual Modules: $350 each

Investing in this program enhances personal career trajectories and addresses the growing need for qualified professionals in the senior living sector. As the demand for senior housing and services continues to rise, this certificate positions graduates to make meaningful contributions to the well-being of older adults. CALA members interested in offering some or all modules as a professional development opportunity for employees can collaborate with the Institute to deliver them synchronously.

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Please email denise@CAassistedliving.org with any questions. g

Dr. Nancy Swanger is founding director of the Granger Cobb Institute for Senior Living. In addition to her administrative duties, she teaches various courses in the curriculum: senior living operations, professional development, and special topics focusing on current trends or issues.

COMPENSATION study

GRANGER COBB Granger Cobb was a visionary and compassionate leader in senior living whose career was defined by his dedication to enhancing the lives of seniors and those who cared for them. Beginning with a single retirement

Worried About Wages?

Setting fair and competitive wages and benefits is critical to employee recruitment and retention, especially in these unprecedented times. CALA’s Compensation Study provides data specifically for Assisted Living, Memory Care and CCRCs in California.

community in 1989, he built a legacy of care and leadership, ultimately serving as the president and CEO of Emeritus Senior Living, where he oversaw 521 communities and 31,000 employees nationwide. His vision and dedication helped shape the largest Assisted Living company in the United States, and he later continued his influence as a board member when the company was acquired by Brookdale Senior Living in 2014. Cobb’s true passion lay in enriching the senior living arena, serving on the boards of CALA, Argentum, NIC and ASHA and inspiring future leaders as an educator in Washington State University’s senior living program. His warmth, wisdom and unwavering commitment touched countless lives, and his legacy continues through the Granger Cobb Institute for Senior Living, ensuring that his impact will be felt for generations to come. Photo credit: @WSUPhotoServices

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CALA NEWS & VIEWS I ISSUE 52 | MARCH 2025 26