CALA News & Views | Issue 52 | Workforce

By expanding its college outreach initiatives, CALA remains focused on building lasting connections between students and senior living career opportunities. Through continued collaboration with colleges, experienced professionals and workforce development programs, CALA is helping to shape a skilled and passionate workforce prepared to meet the growing needs of the senior living sector. By offering education, hands-on experiences and career insights, these efforts will continue to inspire and support the future leaders of tomorrow. As CALA looks ahead, our commitment to workforce development remains stronger than ever. Through continued collaboration with professional partners, colleges and workforce organizations, we are creating meaningful pathways into senior living careers. By expanding outreach, enhancing professional development opportunities and fostering new connections, CALA is helping to shape the next generation of senior living professionals. We look forward to building on this momentum and exploring new ways to support and strengthen our member’s workforce in the years to come. g

Handshake Handshake career fair opportunities help members across the state to connect closely with thousands of students at colleges and universities throughout California. CALA’s workforce team has a project planned for 2025 to upload available positions from members across the state and match them with schools who participate in Handshake in California.

Webinars and classroom presentations highlighting career exploration with the following schools: ● National Assisted Living Week was celebrated with presentations at College of the Desert: CALA members presented to the hospitality management and nursing programs to discuss their personal journey into senior living. Members promoted the student scholarship opportunities for the Fall conference in Palm Springs. This resulted in five students receiving scholarships from College of the Desert. ● Anthony Vo, executive chef at Sonrisa Senior Living, and recent Hell’s Kitchen participant, presented to culinary programs across California. During the online seminar, Anthony shared his lifelong career journey and what he loves about working in senior living. ● In March, CALA recognized “Careers in Aging Month” with a member presenting to the De Anza College Psychology Club. Our member shared the wide range of roles available to psychology students in the world of senior living and how a psychology degree can prepare you for the opportunities. The Elevate Conference Scholarship was promoted prior to the member visit and shared during the club presentation.

l Gain direct access to talented individuals from numerous college programs l Increase your company’s visibility l Support the development of future leaders Contribute to the STUDENT SCHOLARSHIP FUND!

Instagram Social Media Campaign By connecting directly with college clubs and organizations, CALA’s Instagram social media campaign was developed to focused on key career paths for students. The Instagram posts kicked off in March to celebrate “Careers in Aging” month and highlighted a different area of career opportunity each month. Students were directed to CALA’s homepage, as well as the Career Center, and encouraged to upload a resume at no cost.

EMAIL DENISE@CAASSISTEDLIVING.ORG FOR MORE INFO

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