CALA News & Views | Issue 51 | Impact

A positive experience for older adults in need of care depends on a strong and robust senior living sector. CALA delivers results that protect and promote the services members offer and demonstrates the strong value Assisted Living, Memory Care and Continuing Care Retirement Communities provide. A lack of policymaker awareness or understanding of what it takes to deliver high quality, 24/7 residential care can lead to misguided proposals that threaten to undercut the highly popular, consumer-centered services CALA members provide to tens of thousands of older adults each and every day. Efforts to increase awareness is a high priority goal. Here are highlights of what CALA accomplished this year and areas of continued advocacy.